NPS survey template
A Net Promoter Score survey asks one thing — how likely someone is to recommend you, from 0 to 10 — and turns the answers into a single number between −100 and 100. This template keeps it to that question, one reason, and an optional segment, because every extra question lowers the response rate of the one that matters.
The survey beside this text is live. Fill it in and submit it — it validates exactly as it would for a real respondent, and saves nothing.
A dedicated NPS question type
The recommend question is not a slider or eleven radio buttons. It is a Net Promoter Score field: eleven buttons from 0 to 10 with labelled ends, stored as a number, so the export is a clean numeric column.
The score is calculated, not exported and calculated
The Results tab shows the NPS itself — percentage of promoters (9–10) minus percentage of detractors (0–6) — next to the three group counts and a bar for every score from 0 to 10. It updates as responses arrive.
The reason sits in the same row as the score
The open “main reason” answer is stored with the score it explains, so in the CSV you can sort by score and read what detractors wrote without joining anything.
No card required.
NPS Survey
Live previewHow to use this template
5 steps in the editor. Nothing here needs a paid plan.
- Press “Use this template”. The recommend question arrives as a Net Promoter Score field, so the scale is fixed at 0–10 and cannot be mistyped.
- Reword the question for what you are measuring — the company, a product, or one interaction — and keep “friend or colleague” unless your audience is not professional.
- Edit the “How do you use us?” options to the segments you actually compare, or delete the question.
- Open Settings → Voting & results and leave results on “Only me”: a public NPS page tells customers what you would rather they told you.
- Share the link or embed it, then read the score, the promoter/passive/detractor split and the 0–10 distribution on the Results tab.
Questions in this survey
3 questions, using 3 of the 24 question types available.
| Question | Question type | Required |
|---|---|---|
| How likely are you to recommend us to a friend or colleague? | Net Promoter Score | Yes |
| What is the main reason for your score? | Long text | Optional |
| How do you use us? | Dropdown | Optional |
What goes wrong with this survey
Specific to this template, not general advice about surveys.
Reading a score from thirty answers
With a small sample one person moves the score by several points. Look at the group counts beside the score before reacting to a change, and compare periods of similar size.
Asking it at the wrong moment
Sent right after a support ticket, it measures that ticket. Sent on a schedule, it measures the relationship. Decide which you want and keep the timing constant, or two periods are not comparable.
Changing the wording between rounds
A score is only comparable with the same question. If you must reword it, duplicate the survey so the two sets of results stay separate rather than blending in one tally.
Making the reason required
It is optional here on purpose. Requiring it loses the people who would have given a score and nothing else — and the score is the measurement.
Questions about this survey
How is the NPS calculated?
Scores of 9 and 10 are promoters, 7 and 8 are passives, and 0 to 6 are detractors. NPS is the percentage of promoters minus the percentage of detractors, giving a whole number from −100 to 100. Passives count in the total but in neither group.
How many questions should an NPS survey have?
Two is the working minimum: the 0–10 question and one open question asking why. This template adds one optional segment question. Each further question costs responses, and the score needs volume to be stable.
Can I show a different follow-up to detractors and promoters?
A condition in Votense matches one specific answer, not a range, so “show if the score is 6 or lower” is not available as a single rule. The template uses one neutral follow-up — “What is the main reason for your score?” — which reads correctly at every score.
Do respondents need an account?
No. Anyone with the link can answer. No email address is collected unless you turn on “Collect email” under Settings → Advanced.
More customer templates
- Customer Satisfaction SurveyOverall satisfaction, a rating per area, and what to fix first.
- Website Feedback SurveyWhy they came, whether they found it, and what stopped them.
- Customer Effort Score SurveyHow easy was it to get the thing done — on the standard seven-point scale.
- Product Feedback SurveyWhat people use, what they would miss, and what they want next.