Product-market fit survey template
The product-market fit survey rests on one question: how would you feel if you could no longer use this product? The share answering “very disappointed” is the measure, and a commonly cited benchmark is forty percent. This template asks that question and the few follow-ups that tell you who those people are and what they value.
The survey beside this text is live. Fill it in and submit it — it validates exactly as it would for a real respondent, and saves nothing.
A single-choice question with a live percentage
The Results tab shows each answer’s share as responses arrive, so the “very disappointed” percentage — the whole point of the survey — needs no spreadsheet.
A question shown only to the less attached
Anyone who would be “not disappointed” is asked what they would use instead. It is hidden from everyone else, because for a devoted user it is the wrong question.
Open answers kept next to the choice
Each response is one row in the export, so the benefit someone describes sits beside how disappointed they would be — which is how you find what your most attached users value.
No card required.
Product-Market Fit Survey
Live previewHow to use this template
5 steps in the editor. Nothing here needs a paid plan.
- Press “Use this template” and replace “the product” with your product’s name in each question.
- Send it only to people who have used the product recently and more than once. Someone who signed up and left cannot be disappointed to lose it.
- Keep the three answer options exactly as they are; the benchmark depends on the wording.
- Leave results on “Only me” under Settings → Voting & results.
- On the Results tab read the percentage on “Very disappointed”, then export the CSV and read the “main benefit” answers from that group only.
Questions in this survey
6 questions, using 4 of the 24 question types available.
| Question | Question type | Required |
|---|---|---|
| How would you feel if you could no longer use the product? | Radio buttons | Yes |
| What would you use instead? | Short text | Optional |
| What is the main benefit you get from the product? | Long text | Optional |
| What type of person do you think would benefit most from it? | Long text | Optional |
| How could we improve the product for you? | Long text | Optional |
| Email, if you are open to a short follow-up call | Optional |
What goes wrong with this survey
Specific to this template, not general advice about surveys.
Surveying people who never used it
The question presumes the respondent relies on the product. Sent to a whole signup list, it measures your activation rate instead.
Adding a fourth answer
A “not applicable — I no longer use it” option is sometimes included, but adding “extremely disappointed” or a neutral midpoint changes what the percentage means and breaks comparison with the benchmark.
Reading only the headline number
The percentage tells you whether; the follow-ups tell you what and for whom. The “who would benefit most” answers from your very-disappointed group are your positioning.
Running it once
It is a trend measure. Re-run it after a meaningful release with a fresh copy of the survey and compare the two results pages.
Questions about this survey
What is the product-market fit question?
“How would you feel if you could no longer use this product?” with three answers: very disappointed, somewhat disappointed, not disappointed. The share choosing “very disappointed” is the result.
What score means you have product-market fit?
Forty percent “very disappointed” is the widely quoted threshold. It is a rule of thumb from one practitioner’s experience, not a law — treat a rise from twenty-five to thirty-five as more informative than which side of forty you are on.
Who should receive this survey?
Active users: people who have used the core of the product at least twice, recently. Including everyone who ever signed up drags the score down with people who never experienced it.
How many responses do I need?
Enough that a handful of answers cannot move the percentage by several points — a few dozen at the very least, and more if you plan to split the result by segment.